Once there was this dude-guy – a biochemist – smart enough to graduate but dumb enough to keep smoking like a chimney. When COVID hit, he gave vaping a whirl, but it just didn’t hit right.

He locked himself in a lab like a mad scientist, determined to make something better: tobacco-free nicotine pouches.

He wanted that Goldilocks pouch—not too wet, not too sweet, a clean and pure buzz to keep the demons at bay.

Why "BiNGBONG"? Well, aside from it sounding like a doorbell on acid, it was a nod to that lightbulb moment. BiNG! The idea. BONG! The breakthrough.

BiNGBONG plans not only to help smokers quit, but also to help nicotine pouch users quit nicotine. To do so, BiNGBONG will launch lower strength nicotine products to assist in weaning off of nicotine for good.