Once there was this dude, a biochemist, smart enough to graduate but dumb enough to keep smoking like a chimney. When COVID hit, he gave vaping a whirl, but it just didn’t hit right. His house started looking like a low-budget rock concert, fog and all.

He locked himself in his lab like a mad scientist, determined to make something better: tobacco-free nicotine pouches. He wanted that Goldilocks pouch—not too dry, not too bland, just the right buzz to keep the demons at bay.

He started packing pouches like a squirrel hoarding nuts—on planes, trains, all domains. And wouldn’t you know it, after 12 years of puffing away, he finally kicked the habit.

Why "BiNGBONG"? Well, aside from it sounding like a doorbell on acid, it was a nod to that lightbulb moment. BiNG! The idea. BONG! The breakthrough.

BiNGBONG plans not only to help smokers quit, but also to help nicotine pouch users quit nicotine. To do so, BINGBONG will launch lower strength nicotine products to assist in weaning off of nicotine for good.